Ratings

The ClubHouse: Archives: Ratings

Crazydog

Monday, November 05, 2001 - 11:26 am Click here to edit this post
The last I read is that TAR finishes somewhere in the 50s in shows (about 50%) and that producers were fairly happy. Why this show doesn't have such a following as Survivor is beyond me. Sure, Survivor is tried and true, but it's CBS' own fault that TAR doesn't have higher ratings. They schedule it against the West Wing... big mistake. They should have done it on Thursdays after Survivor and move CSI to the late slot (what show is in that slot now, is anyone watching it?). Sandwiched between two big hits, at least some would stick around for TAR.

Also, they are failing immensely in their target audience. They should NOT have marketed this primarily at women. I was watching through shows that I had taped a while back and am getting around to watching (before TAR even started), and it was marketed as a race around the world, see what happens to the relationships between the team members, and then went through the whole list (e.g. the best friends... the separated parents). They should not have marketed TAR as a show about RELATIONSHIPS and sociology (like Survivor and Big Brother), but they should play into the adrenaline junkies. They should have promoted the beejeezus out of TAR on shows like JAG and Sunday football. I'm not saying that women don't enjoy the show and that only women like the relationship stuff, but I think they lost a lot of their potential audience by playing up the relationship angle when they needed viewers the most. It's the whole blend that appeals to me, but there could be a group of excitement junkies that think this is just a show about couples and think, here's another Love Cruise. Just my opinion.

Sunshinemiss

Monday, November 05, 2001 - 05:40 pm Click here to edit this post
I agree Crazy, this show is grossly mismanaged on a bunch of levels. The time slot sucks and especially the promotion (or lack thereof), I hope the fans that ARE watching it are enough to keep it around for another season.

That being said, as has been previously discussed on another thread, this show would be much harder to do, at least on an international level, since the recent happenings... but there are lots of US territories and/or outlying states they could go to (American Samoa, Puerto Rico, Alaska) that could make it plenty fun and safe as well.

I think another aspect of it that was not marketed to its maximum advantage is to the armchair traveler, I have been agog about the surroundings and locals, fascinated and learning quite a bit in a fun, entertaining environment.

It is alo a good family show, educational, and opening the door for some very good conversations with the kids about behaviour and how to handle stressful situations gracefully (as well as how NOT to behave).

I love this show.

Alib

Monday, November 05, 2001 - 06:22 pm Click here to edit this post
I agree that it is a good family show. My son watches it faithfully with me every week and we discuss the behaviour of some of the contestants. It really should have been marketed better. Most of the people that I work with have never heard of it and now it is a bit late to tune in. Hope that there is a second season and that it is placed in a better timeslot and promoted better.

Corriecat

Tuesday, November 06, 2001 - 03:08 pm Click here to edit this post
No one I work with watches TAR or for that matter anything else that I watch. That's why I love the internet you can always find someone who likes what you like.

I tend to agree that it was marketed at women and that may be why it isn't doing so well. I am the home alone at night and watch whatever I please. The women I work with let their spouses and kids make most of the choices about what to watch and they tend to pick sports and movies.

Kep421

Wednesday, November 07, 2001 - 09:46 am Click here to edit this post
Well, the powers that be must have realized that the low ratings could very well be the result of poor marketing strategy, because there is now a thread giving information on AR2.

WOOHOO!!!!