Survivor 4 Sponsors
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The ClubHouse: Archives: ----GENERAL ARCHIVES----: General Archives - Jan-Feb: Survivor 4 Sponsors

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Saturday, January 26, 2002 - 05:54 am EditMoveDeleteIP
Wednesday January 23 12:49 AM ET
New 'Survivor' to plug shoes, phones, soft drinks
LOS ANGELES (Reuters) - The best player may win $1 million in the next edition of the hit CBS ``Survivor'' series, but less adaptable contestants could console themselves with shoes, cell phones, soft drinks and even a car.

The network said Tuesday that seven major companies have signed on as ``integrated marketing partners'' for ``Survivor: Marquesas,'' meaning their products could pop up anywhere in the hit reality set to premiere Feb. 28.

The list of big-name sponsors includes such industry giants as Reebok, Visa, Adolph Coors, Sierra Mist/Pepsi, General Motors, Cingular Wireless and Masterfoods USA.

All sponsors will be guaranteed exclusivity on the show for their product category, as well as logo inclusion in all ''Survivor'' print ads and product placement where applicable.

Of the seven sponsors, five -- Cingular, GM, Sierra Mist/Pepsi, Reebok and Visa -- are returning, CBS said.

The network has used product placement on past editions of ''Suvivor'' as a way to boost the show's profitability by providing advertisers with extra bang for their buck.

In the first two installments, a Pontiac Aztec was awarded as the prize for the winner of one week's challenge. A Chevy Avalanche was awarded one week on the recently ended third program, and a Saturn VUE will be awarded on the fourth.

Reebok footwear has also been prominently worn by contestants on all shows.

For its fourth edition, ``Survivor'' was filmed on Nuku Hiva, the largest island in the Marquesas archipelago of French Polynesia.

Reuters/Variety REUTERS