Blatant Citrona Peddling...
MoveCloseDeleteAdmin

The ClubHouse: General Discussion Archives: Blatant Citrona Peddling...

Ryanc2002

Sunday, July 28, 2002 - 07:28 pm EditMoveDeleteIP
Gotta love the obvious zoom in on the Citrona bottles!

Cyn

Sunday, July 28, 2002 - 07:32 pm EditMoveDeleteIP
thye just asked them to have a citrona before anything else, that's all we ask girl announcer says.

Pirate

Sunday, July 28, 2002 - 07:34 pm EditMoveDeleteIP
They do the same thing on Survivor. If you have a high paying sponsor, you gotta plug the product.

Ryanc2002

Sunday, July 28, 2002 - 07:35 pm EditMoveDeleteIP
Yeah but, it's kind of dumb when the contestants are telling me it's nasty. LOL

Wcv63

Sunday, July 28, 2002 - 07:36 pm EditMoveDeleteIP
Amy did a wonderful little plug, holding the bottle next to her face and saying that Citrona is "America's Choice". :)

Ryanc2002

Sunday, July 28, 2002 - 07:36 pm EditMoveDeleteIP
I thought she said "Amy's choice"

Hardywins

Sunday, July 28, 2002 - 07:40 pm EditMoveDeleteIP
She's chugging it down, must be good!

Missy2

Sunday, July 28, 2002 - 07:40 pm EditMoveDeleteIP
Subway...

Rissa

Sunday, July 28, 2002 - 07:41 pm EditMoveDeleteIP
OK, dumb question alert. :) What the heck is Citrona? Obviously not something we get up in the Cdn. west. LOL

Ryn

Sunday, July 28, 2002 - 07:46 pm EditMoveDeleteIP
Malt beverage with vodka in it - a show sponsor

Wcv63

Sunday, July 28, 2002 - 07:48 pm EditMoveDeleteIP
Could be Ryan....it wouldn't be the first time I was wrong. :)

Scorpiomoon

Sunday, July 28, 2002 - 07:49 pm EditMoveDeleteIP
She did say "Amy's Choice".

Lobster

Sunday, July 28, 2002 - 07:54 pm EditMoveDeleteIP
You're close, Ryn. There's no vodka in it. It's one of a glut of "Malternative Beverages." I started a thread in Gen Disc about them a while ago.

None of them are really doing all that well, at least in my store, but companies keep coming up with them.

The Sauza Diablo does taste like a margarita.

Aerojunki

Sunday, July 28, 2002 - 07:54 pm EditMoveDeleteIP
my picture

Cyn

Sunday, July 28, 2002 - 07:55 pm EditMoveDeleteIP
ame's on her second one already.

Rissa

Sunday, July 28, 2002 - 07:59 pm EditMoveDeleteIP
Thanks all. From the pic, it looks like a vodka cooler but no vodka, eh? What's the point of that? LOL

Ryn

Sunday, July 28, 2002 - 08:04 pm EditMoveDeleteIP
I assumed it had vodka in it since it was made by Stolichnaya - thanks for clearing it up

Earthkitten

Sunday, July 28, 2002 - 08:11 pm EditMoveDeleteIP
When I first saw the thread, I was thinking "citronella" LOL. Why would Amy be drinking citronella? Oh, Citrona! Hehe

Max

Sunday, July 28, 2002 - 08:17 pm EditMoveDeleteIP
No vodka because then they skirt the rules about advertising of hard liquor. (You can run beer and wine ads all day long on TV, but you can't advertise vodka and whiskey. One network was going to start doing it and got ridiculed so much that they changed their plans.)

Plus, in states where alcohol sales are controlled by the state government, hard alcohol cannot be sold in regular stores, only in state-run package stores. So, by coming out with a "malternative" beverage, the big companies get to compete in the beer/wine aisle at your local Safeway, etc. stores without having the state control sales. Easier access = more sales.

There are LOTS of these beverages out now, some with very clever marketing. Tom's Hard Lemonade comes to mine as one with a great ad campaign early on. Zima is the only one that is really advertised as a malt beverage. The rest try to disguise that so that you think you're drinking something with vodka or another hard alcohol in it. Guess that tactic works to some degree. :)

Calgaryperson

Sunday, July 28, 2002 - 08:28 pm EditMoveDeleteIP
I am an underage person, but it is a "premium malt beverage" lemon flavored. COOL! LEMON FLAVORED MALT LIQUOR! CAN'T WAIT TIL' I'M LEGAL DRINKING AGE, AND CAN DRINK THIS STUFF!

Cyn

Sunday, July 28, 2002 - 09:24 pm EditMoveDeleteIP
yep, she just verified that she did say, "amy's drink." she thought she would do a product plug for 'em cause they're not doing too good.

Cyn

Sunday, July 28, 2002 - 09:30 pm EditMoveDeleteIP
would like to add that now she's outside with eric and lisa and saying citrona - this is the worse fu*k'n drink on the planet. it doesn't work.