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Max
Moderator
08-12-2000
| Tuesday, January 10, 2006 - 9:04 am
You've seen them, maybe even notice them. They're the brand-name products interspersed inside your favorite TV shows and movies. In an era where more and more of us are using DVR/TiVo technology to avoid commercials, companies are moving into the era of product placement advertising instead. Remember the subliminal ad buzz way back when? Well, forget about it 'cause these days it's right up front and center. From the inoccuous Coca Cola can the hunky TV star sips throughout an episode to the car the hero arrives in, product placements are all around. So, here's my nomination for today's "IN YOUR FACE" placement of the week award: Last night's episode of Las Vegas first gave us a plug for NBC's upcoming Olympic coverage with a couple of snowboarding gals showing up for a photo op at the Montecito. Suddenly in pops three crazy-acting guys, sans shirts, each bearing a letter from USA in body paint on their chests. Our hero security guys boost them out of the casino into three waiting red, white, and blue Chevy HHRs in the valet parking area. All the while, the guys are vowing to "do it again" in Torino. As the HHRs drive away, the scene fades to Italian mountaintops conveniently noted as "Torrino, Italy" and we see the same guys again as we're launched into an Olympic-themed Chevy commercial. Missed it? Never fear! Starting Friday, you'll be treated to this cinematic wonder of advertising at a theater near you. ACK! More nominees anyone?
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Escapee
Member
06-15-2004
| Tuesday, January 10, 2006 - 9:08 am
CSI Miami is like a Hummer Commercial, No?
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Max
Moderator
08-12-2000
| Tuesday, January 10, 2006 - 9:13 am
Oh, that's a good one. I forgot about the "check online for an added scene" gimmick that turned out to be nothing more than a Hummer commercial. Good call!
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Landi
Member
07-29-2002
| Tuesday, January 10, 2006 - 9:33 am
i wouldn't mind these car placements so much if they were PT cruisers!
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Ophiliasgrandma
Member
09-04-2001
| Tuesday, January 10, 2006 - 7:09 pm
Jaguars!
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Jimmer
Member
08-30-2000
| Tuesday, January 10, 2006 - 8:53 pm
I’ve noticed more product placements in movies than in TV shows lately, but the ones that come to mind the most are all those efforts by Buick in the recent reality shows. It just kept popping up and popping up over and over again! What is interesting is, with the advances in digital imaging, they will be able to change the product placement at will, so much so that a character could be drinking a can of Pepsi in the original airing and a can of Coke in the re-runs!
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Costacat
Member
07-15-2000
| Wednesday, January 11, 2006 - 9:55 am
It was slightly more than a Hummer commercial (although, yes, there was an actual commercial before the clip and the gratuitous closeup during the clip). That clip told those of us who saw it about the spy in the lab.
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Wargod
Moderator
07-16-2001
| Wednesday, January 11, 2006 - 10:27 am
People's Choice Awards last night. They had some woman (no idea who) out in the street in front of a crowd giving away awards to celebs for things like best smile sponsored by Crest Whitestrips. There were several of them but I tuned them out, lol.
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Costacat
Member
07-15-2000
| Wednesday, January 11, 2006 - 4:21 pm
Yeah. What's her name, Laura something? Who did the same thing with Prell. Or was it Breck? LOL... some shampoo anyways! 
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